Embroiderista Brand Identity

Embroiderista is a coffee-inspired embroidery brand that makes modern embroidery accessible through handmade goods, instructional kits, and high-quality supplies. The brand’s warm, neutral palette of pinks, browns, and creams reflects its cozy, handcrafted aesthetic. Hand-drawn icons blend embroidery and coffee imagery, while a simple script font adds a touch of femininity and clarity. With inviting visuals and thoughtful details, Embroiderista captures the comfy, cozy, and caffeinated spirit of modern makers who value creativity and craftsmanship.